I've just received notification from the Royal Mail that postal rates are increasing from 6 April 2010 and this will impact everyone who uses the post but in particular those of use who believe in direct mail. Please see the comments section for th postal rates that apply from 6 April 2011.
The price of a first class stamp will increase to 41p from 39p (up 5.1%).
A new client sent me some of his postcard marketing campaigns recently and I must admit that it is an idea I like.
I am very much in favour of direct mail marketing provided you are using a targeted list and have a compelling sales letter (see my copywriting resources for tips and advice or consider buying Instant Sales Letters).