I wrote yesterday about elevator pitches (Why Your Elevator Pitch Is Important) and overnight I received an email promoting a webinar by Bill Baren and Lisa Cherney.
I had to smile.
First, I think "Juicy Introduction" is so much nicer a phrase than elevator pitch or elevator speech.
The webinar is titled:
"Pushing the Wrong Buttons: Chuck Your Elevator Pitch to the Basement and Attract Clients with Your Juicy Introduction Instead"