A friend emailed me yesterday about the issues involved with promoting your business by trying to increase the fear, uncertainty and doubt in the minds of your prospective customers.
"Frightening the horses" was the phrase he used.
So it is it a good idea about...
Selling On Fear Uncertainty & Doubt
Using FUD (fear, uncertainty and doubt) has
to be carefully handled as it can push potential clients away as
easily as it can pull them towards you.
I think this is where ethics comes into marketing and selling.