This look at Yellow Pages Advertising for Accountants is the start of a new series of blogs focused on particular issues for particular types of business.
And as accountants fit neatly with the small businesses I serve, it makes sense to start with a service most of us use and buy.
Yellow Pages Helps People Find Suppliers
While a lot of search has moved to the Internet, I still believe some types of business will benefit from advertising in the Yellow Pages but only in the right way. For general thoughts please read my How To Advertise In Yellow Pages guide.
As a general guide, if a good number of competitors are advertising, you can assume that Yellow Pages is generating enquiries. If no one is advertising, I would assume the search has moved elsewhere.
Even if you are not an accountant, you will learn from this article if you are planning to use Yellow Pages Advertising.