I am delighted to have the second article from Global Guerrilla Marketing Coach, Alexa Ronngren and today she explains Geert Hofstede's cultural dimensions techniques for analysing the cultural differences between countries.
I covered the Hostede theory in my MBA program and since then I have watched with interest as aspects of the cultural dimensions reveal themselves to me when I meet people from different backgrounds.
While I am filing this under Global Marketing, as each country becomes more multi-cultural, these factors will influence the success of your negotiations and relationships even if you never export.
Over to Alexa.
Who is Geert Hofstede?
Continue reading "Geert Hofstede's Cultural Dimensions" »
I am delighted to welcome a new guest blogger, Alexa Ronngren who is a Certified Guerrilla Marketing Coach and an expert in Global Marketing. This is the first of a three part series looking at Global Understanding.
Over to Alexa.
Understanding Culture & Customs
I spent six months in Malaysia in 2007, as a Brazilian-American, I found the country to share some of the advantages of the United States. There were malls and supermarkets where I could find whatever I wanted, big movie theatres showing the latest from Hollywood and restaurant chains that are commonly found in the US.
Continue reading "Understanding Culture & Customs" »
