I am delighted to have the second article from Global Guerrilla Marketing Coach, Alexa Ronngren and today she explains Geert Hofstede's cultural dimensions techniques for analysing the cultural differences between countries.
I covered the Hostede theory in my MBA program and since then I have watched with interest as aspects of the cultural dimensions reveal themselves to me when I meet people from different backgrounds.
While I am filing this under Global Marketing, as each country becomes more multi-cultural, these factors will influence the success of your negotiations and relationships even if you never export.
Over to Alexa.
Who is Geert Hofstede?