Business Coaching

Business Book Reviews October 2009

The business books I have reviewed in October on my Business Books Blog include the following seven books on marketing, selling, business growth and leadership including a classic from Ken Blanchard and a specialist Guerrilla Marketing book:

Business Book Reviews August & September 2009

My Business Book Blog has been quiet in the last couple of months but I do have some terrific books to point you towards for marketing, sales, management of people, customer service and time management.

These include books by Dan Kennedy and Jay Conrad Levinson.

Jay Conrad Levinson Big Seminar 13 Interview

Jay Conrad Levinson, Father of Guerrilla Marketing is appearing at Armand Morin's Big Seminar and he is being interviewed on a teleseminar on Tuesday August 11th 2009.

More details at Big Seminar 13 or sign up to hear the call for free at Big Seminar 

Disclosure - I am an a affiliate for Armand Morin and the Big Seminar and if you buy after clicking through from my link, I will earn a commission.

Latest Business Book Reviews From My Business Book Blog

I have been busy with my Business Books Blog in recent weeks and I have looked at and reviewed a wide range of different business books.

These include a Guerrilla Marketing book, a classic pricing book and books on the theory of constraints.

Guerrilla Marketing Cartoon Video: Watch And Learn

This Guerrilla Marketing video is only two minutes long but I think it is inspired.



Watch it and let me know what you think.

Mitch Meyerson Gives Advice For Tough Times

MItch Meyerson, the person who trained me to be a Guerrilla Marketing Coach has put together a short video with three tips on how to succeed in tough times.

He just scratches the surface of some of the important ideas for finding hidden profit but it may get you thinking about your business...and if you have watched some of Mitch's videos before...I can reassure you that he doesn't sing.

   


The next Guerrilla Marketing Coaching Course starts in February 2009. I wish I'd done it years ago.

Disclosure - I am an affiliate for the Guerrilla Marketing program. If you click through from my link and then decide to buy, I earn a commission.

Power of PR with Jill Lublin

Jill Lublin is the co-author of Guerrilla Publicity with Rick Frishman and Jay Conrad Levinson and I have just listened to her interview with the Guerrilla Marketing Association and it is terrific.

Jill's enthusiasm for public relations and marketing through press releases comes over loud and clear and the call is absolutely packed with information.

This is a call that I will listen to time and again and hopefully I will start taking action.

Word of Mouth Marketing Andy Sernovitz

The Guerrilla Marketing Association (affiliate link) interviews Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking."

What Is Word of Mouth Marketing

Word of Mouth Marketing has two elements:

1. Giving people a reason to talk about your stuff.
    
   
2. Making it easier for the conversation to take place.

Copywriting Editing & Proofreading

Guerrilla Marketing emphasises the importance of making your prospective customers feel confident about you before they can buy. While many things can be encourage the prospect to feel confident (testimonials, samples, free trials), you also need to be aware of problems that make your prospect lose confidence.

This review of a Guerrilla Marketing Association (affiliate link) call is "proofreading and editing your marketing copy" with Phil Jamieson, the president of Proofread Now.

Cartoon Postcard Marketing Stu Heinecke

The latest Guerrilla Marketing Association (affiliate link) call I've listened to is Break Through the Clutter with Stu Heinecke about the impact of cartoon postcard mailing.

Stu is part marketer and part cartoonist and he finds that people respond well to cartoons in direct mail.