Business Coaching

New Secrets of Guerrilla Marketing

The latest call from Jay Levinson on the Guerrilla Marketing Association was on the new secrets of Guerrilla Marketing which have now crept up to eighteen fundamentals that you need to incorporate in your marketing.

The first secret is Commitment to communicating your message and Jay re-told the story of how Malboro cigarettes totally changed its image and fortunes with the "Come to Malboro Country" advertising campaign. One year later and 18 million dollars later, the brand image and market position hadn't changed.

The President of Philip Morris believed and knew that people were loyal to cigarette brands so it would take time to change. After eighteen months sales started to take off and over the last forty years Malboro has become the world's leading brand.

The core message is that commitment to a good marketing campaign will work better than half hearted commitment to a brilliant marketing campaign.

This is one of Jay Levinson's regular messages but he has now added two new items since the latest edition of Guerrilla Marketing was published
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It is surprising that the two new items were not included before because they are absolutely fundamental to marketing success.

Secret 17 is Implement - those who take action win, those who don't take action don't win. It's as simple as that.

Secret 18 is Congruent - all your marketing messages must pull in the same direction which is a slightly different twist to two of the long term Guerrilla Marketing secrets.  

For Guerrilla Marketers, this may be familiar material but I always find two big advantages from listening to the same piece of great advice multiple times:

1. The benefits of repetition. The more you hear it, the more familiar you become with the ideas and the more likely you will automatically apply the ideas.
     
2. It encourages you to realise that perhaps you are not applying the secrets of Guerrilla Marketing as effectively as you could do. While Jay doesn't say this, I would recommend that you work down the list and ask yourself two questions
    
   "How am I showing my commitment to my marketing?"
    
   "Are there areas where my commitment has not been as strong as it should be?

Regular readers know that I am a certified Guerrilla Marketing Coach and really buy into the Guerrilla Marketing ideas.

The way I see the Guerrilla Marketing Association is that it is the marketing service you hope your competitors don't get to find out about before you do.

Biggest Failings Of Website Marketing & What Can Be Done

I want to bring you advanced notice of the next Guerrilla Marketing Association Teleclass before it happens.

Join Maria G. Nozza, writer, branding authority, and website designer to discuss the biggest failures of conventional website marketing...and what can be done about them.

According to Maria, with the exception of direct marketing and "sales letter" sites, most websites fail to deliver a meaningful or measurable return to their owners.

Unfortunately that means most websites generate more cost than revenue.

Maria has a 7-point program that can complement or upgrade conventional websites with a smaller, more focused, and easier to update web presence.

As she puts it, "Everything must work together, and everything must be self-maintainable."

If you are not 100% convinced your website is cost-effectively serving your needs, you'll want to attend this special Guerrilla Marketing call. By attending this call, you'll learn:

• 7 key questions you must ask yourself about your website
     
• How to evaluate your current site's design and usability
     
• What's the least expensive way to build a compelling web premise?
     
• What are the elements of a successful brand?
     
• How to create an Action Plan for a more successful 2008
     
• What are the important trends going on now?

To find out more about Maria before the broadcast visit her website www.mygraphicsnotebook.com.

If you are quick you can even submit a question you'd like her to address during her presentation.

Be sure you download her newsletters and "Making of a Brand" report. You can also visit her other sites, www.designandthrive.com and www.membershipsiteplanner.com.

But if you can't make the call on Wednesday, November 21, 2007 7:00 PM EST, 4:00 PM PST then don't worry.

You won't miss out of you join the Guerrilla Marketing Association. All calls are recorded and available for download. This means that there is a massive library of past broadcasts about cutting edge Guerrilla Marketing techniques.

Another great thing about the Guerrilla Marketing Association is that you get to try it for free.

If you like it you stay subscribing but if for some strange reason you don't think that high quality, up-to-date marketing information from leading experts is for you, then you just cancel.

How To Make Money With Webinars

I seem to be on an Internet marketing theme today so it seemed appropriate to tell you that tomorrow night's Guerrilla Marketing Association call is "How To Make Money with Webinars"

Let John Lawlor, a pioneer webinar marketing authority, show you how to profit from today's growing webinar capabilities and dropping prices. John has been a popular Guerrilla Marketing Association expert guest on two previous occasions.

This week, John will show specific ways Guerrilla Marketing Association members can put webinars to work building their businesses and their profits.

Listen to this call, and find out:

• Latest webinar research results for small and medium sized businesses
   
• Who can make money from webinars?
     
• 4 types of webinars, and how to choose the right one
     
• How webinars have changed, and are changing, the way businesses communicate
     
• What you need to get started and where to go for more information
     
• Specific direct and indirect profit opportunities for consultants, coaches, and product area experts
     
• Profit ideas for authors and speakers

John Lawlor is the founder of Webinar Academy, an Internet marketing and training consultancy that has brought webinar profits to individuals and firms around the country.

You'll learn how to use webinars to:

• Reach more people with targeted messages
     
• Expand your mailing list with quality leads
     
• Better qualify prospects based on actions and interest
     
• Increase credibility and reputation of your staff and company
     
• Learn more about your customer and prospect opinions and issues
     
• Showcase experience and knowledge from within your company
     
• Increase sales by leveraging industry events into 'information distribution' opportunities

If you are not a member of the Guerrilla Marketing Association then you can sign up for the price of about three frappucinos per week and hear the latest guerrilla marketing techniques and tactics.

And don't worry that you've missed the call if you only find this blog after Wednesday 14th November 2007. All the calls are recorded and the library of past recordings is massive. It's a fantastic resource for any small or medium sized business keen to improve their marketing on a limited budget.

Just click here to find out more about joining the Guerrilla Marketing Association.

You get a free trial period to encourage you to try it so it's a fairly easy decision to sign-up. If you like it, then just carry on with your subscription. If you don't, cancel before your first payment is due.