I am very impressed with the Simpleology Elective training program for the Irresistible Offer.
The book "The Irresistible Offer" by Mark Joyner is a modern day marketing classic stripping business down to its very basics - you must make an offer.
The Basics of Business - An Offer
Want to sell anything?
Then make your offer.
"If you give me X then I will give you Y" - if it is irresistible, I will buy. If I don't understand the offer or if it doesn't appeal, you don't get the money.
The Irresistible Offer Is Available As A Free Ebook