Business Coaching

League of Extraordinary Minds

Rich Schefren and Strategic Profits have joined forces with Jay Abraham and will be launching a program called "The League of Extraordinary Minds".

I don't have many details about The League of Extraordinary Minds yet apart from what Brian Johnson, COO of Strategic Profits has told me. You can't buy this yet

Jay and Rich have been able to negotiate and bring on board for this program some incredible minds.

Some of them you might have heard of, people like;

• Steven Covey

• Bert Decker

• Dan Ariely

• Jack Trout

• Jay Conrad Levinson

• Gary Vaynerchuk,

• Michael Gerber

• Brad Smart

• Lou Adler

• Neil Fiore

• Brian Tracy

• Fran Tarkenton

• Paul Zan Pilzer

• Plus many more in the 50+ great minds on the team.

I also found the original design brief for the League of Extraordinary Minds Logo and that says

"Two of the biggest names in marketing, Jay Abraham + Rich Schefren are hosting a series with the most powerful (and impressive) collection of world-famous experts to help entrepreneurs tackle their biggest, most immediate and important business challenges, issues, problems and opportunities."

When I started my blog, I wanted to bring you my own business development ideas together with the thoughts of the people who have most influenced me - the people I called the Business Development Superstars.

There were eight of them at the beginning - at least five of the original eight are included in The League of Extraordinary Minds - Jay Abraham, Rich Schefren, Jay Conrad Levinson, Michael Gerber and Brain Tracy.

So it is no surprise that I am intrigued to know more about The League of Extraordinary Minds.

In The Meantime

Rich Schefren has started the launch of the Guided Profit System 2.0 coaching program with a replay of his guru based Internet Business Manifesto update teleseminar. You can find out more details n my Rich Schefren blog.

Jay Abraham has released his new book The Sticking Point Solution with a chance to join him in the Reading Room to discuss the ideas. This is your chance to ask Jay a question.  

Jay Abraham New Book + Reading Room Offer

Jay Abraham has a new book published on June 2 2009 - "The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times" and it is being turned into a major event.

The Sticking Point Solution Offer- takes you to my Jay Abraham Addict blog where you can see full details of the offer including the promotional copy.

The Sticking Point Solution Offer

If you just want the brief highlights, here is the deal

1. Pre-order a copy of the new Jay Abraham book "The Sticking Point Solution" through a special link (see below)
    
   
2. Register at the link with the Order Receipt ID number
    
   
3. Receive free access to the Jay Abraham six week "Reading Room" as Jay conducts an audio webcast each week which gives you the chance his advice on applying to ideas of the book to you.
    
   
4. Get three freebies straight away - The Executive Summary of Jay's New Book, "The Sticking Point Solution", The Executive Summary of Jay's last blockbuster book, "Getting Everything You Can Out Of All You've Got"  and Jay's Legendary "The Strategy of Pre-eminence" - Jay's proven strategies for positioning yourself to WIN BIG at business!
   

Click on this link to take advantage of this great offer and to order The Sticking Point Solution     

Jay Abraham Masters of Recessionary Income

Jay Abraham is starting a new coaching program to help business owners  prosper in the recession - called Masters of Recessionary Income.

The title is a throwback to his 2007/8 program Masters of Passive Income.

If you need guidance and see the recession more as an opportunity than a threat, this is the program for you.

It starts with a two hour teleseminar where Jay Abraham shares 42 recessionary income strategies - Masters of Recessionary Income.

You don't have to sign up for a teleseminar call at an inconvenient time. To hear the Masters of Recessionary Income recording, you just have to tune in, pen in hand ready to take notes.

Get the Masters of Recessionary Income call here

If you want to see the copy for the call, it is on my Jay Abraham Addict blog - Masters of Recessionary Income  

Master of Recessionary Income Mentoring

Just seen the sales letter - it is a great offer and I can understand why so many people are jumping in.

Trouble is I've already got most of the stuff.  

What Would Jay Abraham Do?

One of the secrets for creative thinking is to imagine that you are someone famous and ask "what would they do in my situation?"

So here goes:

"I am Genghis Khan. What will I do to make sure my business is successful in the recession?"

I guess he'd be going along to his competitors and making them, what's known as a "Mafia offer" - an offer they can't refuse - and take over their business.

After all if demand is down, you want fewer competitors.

OK perhaps imagining you are Genghis Khan is likely to get you into more trouble than it solves.

So perhaps you should imagine that you are a top profit improvement specialist.

"I am Jay Abraham. What will I do to make sure my business is successful in the recession?"

Not quite so easy unless you know Jay Abraham's techniques and you have extensively studied his work but more likely to be much more practical than Genghis Khan at helping you.

But hang on, you don't need to imagine that you are Jay Abraham.

What Would Jay Do?

Jay Abraham is introducing a low cost series of teleseminars to tell you exactly what he will do in a series of four, two hour sessions.

See What Would Jay Do? 

What Do You Think?

Time to be imaginative?

What else would Genghis Khan do if he was a businessman in this recession?

Or who else would you pretend to be to get your creative juices flowing?

Worrying everybody I think of seems to have the desire to take over the world. Not sure what that says about me but Mother Theresa didn't work when I tried to be her. 

Jay Abraham Joint Venture Power Partnering Summit

Jay Abraham's COO, Spike Humer has posted on of his presentations from the Joint Venture Power Partnering Summit in October 2008.

In fact Spike addresses the issue of presentation, persuasion and negotiation and whilst it is notionally about your discussions with joint venture partners, the advice given is relevant to any situation where you are trying to persuade someone to share your perspective and take the action you want.

This video is 28 minutes long and highly recommended.

If you enjoy this video, then I know you will also enjoy 17 Stratagems of Success featuring Spike Humer at the Jay Abraham Brain Trust / Reunion Event

Jay Abraham Super Barter Training

I have just had an email from Jay Abraham launching some a new program to teach you to use the power of barter in your business with a free report - "Power Bartering: The ultimate way for anyone to prosper in the recession" and a Super Barter Training program of four calls in December 2008 with the Barter Barons.

The Barter Barons are - Dave Wagenvoord, Spike Humer and Jay Abraham.

Now I understand the comment Spike Humer, Jay Abraham's COO made on Twitter today.

I will be publishing more details but you can grab your free copy of the "Power Bartering" pdf report and register for the training at Super Barter Training.

I know Jay has some great stories of bartering to share but it's not a technique I know much about.

Study Jay Abraham Copywriting

I have posted the full emails from Jay Abraham on my Jay Abraham Addict blog

Bartering Ultimate Recessionary Income Generating Strategy

Barter Your Way To A Bundle

Bartering Your Way To Great Recessionary Profits

Special Webinar

Book your place on my webinar with Scott Hallman on January 15th and learn how to increase your profits by finding and exploiting hidden profit opportunities. Register here and get the special attendance bonus. 

Tunnel Vision: Do You Suffer As An Entrepreneur?

Top marketing consultant Jay Abraham makes the distinction that many entrepreneurs suffer from tunnel vision when they should be practising funnel vision.

This is mistake nine in my series of common entrepreneurial mistakes.

What Is Tunnel Vision?

It is very easy to focus so hard on your own trade how you and your competitors act that the standard industry or trade practices become your rule book.

"This is what we do in our industry" replaces "What would happen if we....."

if you suffer from tunnel vision, you start accept these industry norms and accepted practices as the only way to work.

It starts to restrict the way you think and even if you do have a new idea, the danger is you test it against these industry practices and reject it without even giving it a try.

Differentiation is The Key

Success comes from being different from your competitors but that can be hard when you are all playing to the same rule book.

But in most trades there are NO rules, just practices which everyone follows out of choice.

So my question to you is:

"Do you want to be a rule taker, a rule breaker or a rule maker?"

You can take the existing rules and play the game the same way as everybody else.

Or you can challenge these rules and especially those rules that cause inconvenience to customers or create high costs.

You can even try to change the game by introducing innovations so powerful that the industry rules have to be re-written. For example look at the discount airlines in the UK, Europe and the USA.       

Corrective Action: Replace Tunnel Vision With Funnel Vision

Start looking at the way other businesses treat you as the customer? Is there anything you could apply to your business?

Can you see ways that they have taken out costs from the operation which didn't benefit you?

Can you see how they have reduced the time it takes to service you?

Can you see how simple changes improve the quality of your experience?

This is what Jay Abraham calls funnel vision. You open yourself up to all the ideas you see around you and ask whether you can adapt them to innovate in your industry in the way that it works and the way it communicates with customers and potential customers.

Jay Abraham 101 PDF

I believe this Jay Abraham 101 PDF is a transcript of Jay Abraham explaining his basic business building philosophies from the famous PEQ seminars he did in 2001 with Chet Holmes. As Chet was the main speaker, Jay had to compress his ideas into what he called "Jay Abraham 101".

It is a great synopsis of Jay Abraham thinking and is a common inclusion in programs like the Income Building Home Study Kit.

It is so good that when I was at the height on my Jay Abraham addiction (he does get you like that) I took it to Botswana on safari with me!

Jay Abraham 101 starts with such a powerful statement of the Jay Abraham philosophy:

"I have a simple philosophy in life. You shouldn't steal from yourself.... You owe it to yourself and to everyone else [who depends on your business] to get the highest and best results. You should never accept a fraction of the yield when for the same effort or less, the same people or fewer, the same time of less.... can deliver so much more to you"

I think that is great and it is a very different way to look at business improvement. Are you stealing from yourself because you haven't  optimised your business?

So what's covered in the 12 page Jay Abraham 101?

1. Market drivers - the areas of maximum leverage (my memory says that there are nine but only eight seem to be listed).
    
   
2. Upside leverage
    
   
3. Funnel vision versus tunnel vision
    
   
4. Strategy of preeminence
    
   
5. Three ways to grow a business
    
   
6. Power Parthenon and force multiplier
    
   
7. 12 Strategic Pillars

While I have many more extensive Jay Abraham resources, I do find that Jay Abraham 101 is a very good, easy to read refresher on how all the ideas fit together and sometimes I do need to remind myself of the big picture.

Don't miss the opportunity to download a free 35 page Jay Abraham PDF called the Windfall Profits Paradox   

Jay Abraham Amazon.com School of Copywriting

Do you write your own copy but you are stuck for a few ideas and you want to find some killer lines?

Here is an interesting technique from Jay Abraham - the Amazon.com School of Copywriting and while I've heard it on audio a few times, this is an extract from a Robert Allen event where Jay Abraham explains the idea.

Download the video - Jay Abraham Amazon School of Copywriting

The gist of Jay's advice on the Amazon school of copywriting is to look at book titles, book sub titles and the review comments for expressions of pains/problems and the benefits delivered.

Amazon.com School of Copywriting Examples

Even if you are not in the USA, Amazon.com is best site to use because that is where the majority of the reviews are and I'm not going to go deep into this but let's take a look at a few books for Jay Abraham and copywriting.

Jay Abraham

Title: Getting Everything You Can Out of All You've Got:

Subtitle: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Review quotes

"You find yourself sitting back and re-examining your entire business process and easily coming up with ways to attract NEW business from your existing customer or client base."

"The lightbulb went off in my head as soon as I read about his [USP]. Putting these ideas into action can be done by anyone."

Both these quotes came from one review on the first page but there are 137 reviews of this great book. Click on the link to read my review of Jay Abraham Getting Everything You Can.

Robert W Bly

Title: The Copywriter's Handbook, Third Edition

Subtitle: A Step-By-Step Guide To Writing Copy That Sells

Reviews

"All the nuts and bolts you need to start writing like an expert copywriter. Without a doubt, The Copywriter's Handbook is the Bible of the copywriting industry"

"It is filled with no-nonsense advice and instruction on the craft of copywriting."

I haven't read this copywriting book but you can see more about it at Amazon.com

Joe Sugarman

Title: The Adweek Copywriting Handbook

Subtitle: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Reviews

"Seldom does a how-to book so thoroughly accomplish its goal. Read this text and you'll learn how to compose great copy."

"..if you're looking for a method that is very easy to understand, follows a logical process that works, and is guaranteed to get you results, then you owe it to yourself to buy this book".

Again I haven't read this one - more details Amazon.com

Amazon.com School of Copywriting

Can you see how this works?

You just browse through the titles and read through the Amazon reviews and find killer copywriting phrases that you can tweak for your own purposes.

It can be a very effective way to see into the mind of target customers and to identify benefits that matter.

Just try this idea from Jay Abraham yourself and you will find that it eases writers block and helps to put emotion into your writing.

Let me know how you get on.

Don't miss the opportunity to download a free 35 page Jay Abraham PDF called the Windfall Profits Paradox   

Jay Abraham Power Partnering Super Summit

Overnight I had an email from Jay Abraham announcing a three day joint venture conference in Los Angeles called the Power Partnering Super Summit.

Dates are fixed for October 24th to 26th 2008 in what are said to be intensive ten hour sessions. From what I've heard that sounds quite modest for a Jay Abraham conference.

You can read the contents of the email - Jay Abraham Joint Venture Super Summit

As always it is interesting to admire Jay's copywriting.  To give you more of a briefing there are three teleseminars next week to choose from and there will even be a home study version where you can participate from home. I don't quite understand it exactly but I'm sure that it will be explained on the telephone.

Joint Ventures are an issue I am becoming increasing interested in and I have recently bought one of the last copies of the Joint Venture Mastery program Jay Abraham did with  Marc Goldman  and I will be reviewing it soon.

Don't miss the opportunity to download a free 35 page Jay Abraham PDF called the Windfall Profits Paradox.