The Law of Attraction is attracting more attention again. Announced today, the next Simpleology course will be The Simpleology Great Teachers Series: Dr. Joe Vitale Teaches the Law of Attraction.
Joe Vitale was one of the main stars of "The Secret" which has popularised the Law of Attraction but it seems to be competing with the Science of Getting Rich from three other big names from The Secret.
I am fascinated by great copywriting as I keep admitting on this blog but it is difficult to find your own unique balance between which you feel comfortable with which is why it is a great idea to sample a few of the copywriting masters before picking one methodology to use for you own copywriting.
This is why it's exciting to announced that Dr Joe Vitale, famous author for his Hypnotic Marketing and Hypnotic Writing has just released his Hypnotic Marketing Crash Course and it is available for free.
It is often said that people buy because of emotional reasons and then justify the purchase decision to themselves rationally and for many purchases it is true, you are persuaded to buy through the power of emotional marketing at work.
You don't need (logical) but you want (emotional) and sometimes you want with an overwhelming passion that means that you have a compulsion to buy despite yourself.
I am fascinated by this entire topic of marketing to the emotions and how it can be used for the purposes of good but also how people can and need to be protected from marketing manipulation for purposes of the seller's self interest.