What would your ideal customer be saying if you heard him moaning to a bar tender while he was having a drink to relax after a really bad day?
It's a great question to dig into the mindset of your customers and it was invented (?) and certainly made popular by master copywriter John Carlton.
John is launching another round of his Simple Writing System copywriting mentoring course and this question is one of the elements in his free "try before you buy" Simple Writing System Express Course.
Take this chance to watch his video explaining the bar-room conversation exercise in more detail and get feedback on your interpretation.
>>> Try it and see what you discover - affiliate link