I had an email today from my friend Rob Warlow, about his marketing tips ebook
"How To Market Your Business For Next To Nothing: 119 Ideas and Tips On How To Market A Small Business On A Small Budget"
First I was reminded what a great title which cuts right to the core of the problem.
Most small businesses are sold advertising and marketing by media salespeople and it doesn't work - or at least not as well as they hoped. So marketing is seen as an expensive but necessary evil.