Business Coaching

What Does Permission In Permission Marketing Really Mean?

Permission marketing is a phrase created by Seth Godin in the mid nineties to capture the change in approach needed to succeed with increasingly savvy and time-pressurised customers and consumers in the Internet age.

Permission marketing contrasts with interruption marketing.

How To Write Press Releases & Get Them Published Free PDF

Today I want to give you a free report - "Press Releases: How To Write Them And Get Them Published".

In this PDF report you will learn:

• What is a press release?
   
  
• 6 reasons to send out a press release (although in practice there are as many as your imagination can create)
   
  
• The 5 ingredients of an effective press release.
  
  
• 12 pointers for writing a press release.
  
  
• How to format a press release sent by mail or fax.
  
  
• 7 characteristics of a good press release.
  
  
• How to choose your media targets.
  
  
• How to be a "PR strategist"
  
  
• The power of photographs in your press release.
  
  
• 20 tip tips for success.

This report is yours if you fill in your name and email address in the form below. All your details are kept confidential and I'm not a spammer.

I use a double opt-in process so you will get an email from me, Paul Simister, asking you to click on the link in the email to prove that it really is you (and not some joker who wants me to spam you) and that you do want this guide on how to write a press release.

But there's more.

As extra gifts I have two more free reports for you:

Simple Sales Methods That Work

The Business Of Marketing 

You only need to enter your details once to get all three reports which I am sure will help you to grow your business.   

David Ogilvy on Direct Response Advertising

Here is a very interesting video of David Ogilvy explaining why direct response advertising and marketing makes sense while general advertising doesn't.

Who is David Ogilvy? The founder of the giant Ogilvy & Mather advertising agency and a long term advocate of direct response when the world was using insipid marketing.

Whoops Is Your Marketing Or Customer Service Broken?

Do you sometimes find yourself thinking that businesses you buy from are marketing their business and your life tougher than it needs to be because their marketing or customer service is broken?

Here's a terrific video from Seth Godin giving examples of how businesses are designed to be broken and act, just plain stupid.

Pre-Emptive Marketing: Innovative Tactics That Outperform

The third expert panel interview from the League of Extraordinary Minds is focused on pre-emptive marketing.

The full title is:

"Pre-Emptive Marketing: Innovative Tactics That Outperform What Everyone Else Is Doing"

The experts invited to this panel are:

My Instant Swipe File Review

I am fascinated by copywriting and I have been gradually building up my swipe file of sales letters.

With the one exceptions of headlines, what I have never done is gone through and pulled together examples of the best of the individual sections of compelling sales letters.

But Jeff Gardner has with My Instant Swipe File.

Marketing And Advertising Strategy - SEO Myths Debunked

How difficult is it to get to the top of Google for a phrase like "marketing and advertising strategy" and does it mean anything anyway?

I have just watched a video from UK marketing man Chris Cardell from his VIP Inner Circle about Search Engine Optimisation (SEO) and this is a subject I know a bit about myself.

This video commits the same deception I see from people selling SEO services by picking an impressive sounding phrase like "marketing and advertising strategy" and saying "look go and check Google and you will see that I know what I am talking about because I am top of Google".

Selling Hope - A Legitimate Practice?

Charles Revson, the founder of Revlon, is quoted as saying "In our factory we make cosmetics. In the store we sell hope. "

Is this selling of  hope the cynical exploitation and manipulation of buyers or a legitimate business practice?

It's a tough question.

Using Brain Based Marketing to Engineer Irrefusable Offers

The first free League of Extraordinary Minds web broadcast on Getting Customers To Choose YOU Over Everyone Else was a huge success as the website became the ninth most popular on the Internet.     

Details of the second broadcast from the League have been announced and the subject and the collection of experts sound just as fascinating as the first.

It's titled, "Using Brain Based Marketing to Engineer Irrefusable Offers: Getting People Who Don't Buy to Buy Enthusiastically".

If that sounds a bit too intellectual, let me explain why I have been drawn into marketing psychology and why I think it is a fascinating subject.

How To Market Your Business For Next To Nothing

I had an email today from my friend Rob Warlow, about his marketing tips ebook

"How To Market Your Business For Next To Nothing: 119 Ideas and Tips On How To Market A Small Business On A Small Budget"

First I was reminded what a great title which cuts right to the core of the problem.

Most small businesses are sold advertising and marketing by media salespeople and it doesn't work - or at least not as well as they hoped. So marketing is seen as an expensive but necessary evil.