Business Coaching

Earl Nightingale The Strangest Secret Video

I was browsing around the web and discovered this classic video from Earl Nightingale (the founder of Nightingale Conant) as he explains the Strangest Secret.

It is said that the record of The Strangest Secret by Earl Nightingale has sold more than one million people and was the first spoken record to achieve gold record status.

Whoops Is Your Marketing Or Customer Service Broken?

Do you sometimes find yourself thinking that businesses you buy from are marketing their business and your life tougher than it needs to be because their marketing or customer service is broken?

Here's a terrific video from Seth Godin giving examples of how businesses are designed to be broken and act, just plain stupid.

Sorting Mail Into The A Pile & The B Pile

Legendary copywriter Gary Halbert used to teach the concept that most people get their mail and sort it into two piles - the A pile and the B pile - before opening anything.

Why do they do that?

Because everybody's time is limited.

The A Pile gets some attention.

The B Pile is often thrown away unopened.

The Man's Guide To Marketing To Women

I am trying to get in touch with my emotions at the moment because I buy into the idea that people decide emotionally and then justify rationally at least 80% of the time.

But hey this is tough.

I'm

• a man
• British - and we invented the stiff upper lip
• a qualified accountant trained to analyse the facts and then make the decision.

I've suffered from "repressed emotion syndrome" for years and I suspect that many professional men have done as well.

Chris Cardell Essential Profit Strategies Review

I was surprised to see an advertisement in The Sunday Times yesterday (25 October 2009) from Chris Cardell promoting his Essential Profits Strategies 6 CD Set for free (plus postage and packaging) which is worth a claimed "£295".

UK's Leading Authority?

Chris Cardell says he is "Britain's leading authority on Entrepreneurial Success, Marketing and Internet Marketing for Small Businesses".

A bold claim and I am sure that if he says it often enough...although, to be fair,  I can't think of an obvious candidate from the UK since the biggest marketing names are from the U.S.

Guerrilla Business Intensive London T Harv Eker UK

T Harv Eker is returning to London, UK following his success Millionaire Mind Intensive in April 2009 and this time he is presenting the Guerrilla Business Intensive on 30th September to 4th October 2009. Update Millionaire Mind Intensive back in London February 2010.

Guerrilla Business Intensive  - affiliate link

It seems that this course is sometimes called the Guerrilla Business School.

Customer Service Moments Of Misery & Magic

Here is a ten minute video from one of my favourite business speakers, Tony Alessandra, the creator of the Platinum Rule as he rages about customer service from a national airline and explains his idea about Moments of Misery.

Harlan Kilstein NLP Video Lessons

Because I am reading an NLP book at the book, I thought I would return to Dr Harlan Kilstein's series of videos - 30 Days To Communications Excellence.

Today I bring you video 7 so if you missed the earlier videos you can catch them here:

NLP in Marketing - Videos 1 to 3

Improve Your Communications With NLP - Videos 4 to 6

Will Your Copy Move A Somnambulant Sloth?

Asking "will your advertising copy move a somnambulant sloth" is a question I picked up from copywriting master John Carlton.

I don't like using unfamiliar words so let me just explain that somnambulant means "resembling the habits of a sleepwalker" and a sloth is an animal with the reputation for being lazy and sleeping about 15 hours per day.

So John Carlton tells his copywriting students to think of their prospects as somnambulant sloth like creatures lazing on a coach in front of the TV after a hard days work, full after a meal and feeling sleepy while browsing your sales letter.

Life Without Limits Tom McCarthy

Last week I introduced you to Tom McCarthy and his Scientific Wealth Building Formula video and today his Life Without Limits coaching program starts.

Life Without Limits - affiliate link

I came into contact with Tom through Strategic Profits and I remember he taught me how to change my mood by using a pencil to force my mouth into a smile.

OK it sounds a bit wacky but it works.