Referrals and word of mouth marketing is a great way to get high quality customers.
The basic requirements for any referral marketing is:
- A good product or service sold at a fair price which met and preferably exceeded the marketing promise.
- Great ABCD customer service where ABCD stands for above and beyond the call of duty.
Making referrals involves an element of risk and the person giving the referral needs to feel confident that the business won't disappoint.