Business Coaching

Differentiate Yourself By Becoming The Go To Expert

In early 2008 Jay Abraham and Rich Schefren combined forces to create a training program to teach you how to become the stand out expert, the "go to guy", the maven of a marketing niche in a program called Maven Marketing.

I'm telling you this because Maven Marketing 2.0 training and coaching program is coming soon.

Jay Abraham has announced three web broadcasts on September 25th, 26th and 27th on "Becoming The Dominant MAVEN Of Your Market"

Web Broadcasts with Rich and Jay

Being Seen As The "Go To Expert"

The strategy of being seen as the "go to expert" in a market niche is more valid now than ever and that will only continue as markets get increasingly crowded and more people compete for the precious attention of your prospects.

There are three issues involved with being seen as the "go to expert"

1. You have to identify your niche - and the narrower you define the niche, the easier it is to be seen as the definitive authority. For example in Internet marketing Jeff Walker is known as Mr Product Launch because of his special focus on the product launch formula.
    
   
2. You need to have expertise. Never in a million years will I be known as the go to brain surgeon. I know nothing and don't want to know anything about it.
    
   
3. You need to build up your reputation so that others recognise your expertise and then spread the word about you.

You can self proclaim your expertise but it gains weight as others do it for you.   

Take this chance to hear what Rich and Jay have to say

Differentiate yourself by being the expert

The two of them also wrote a very good report called the Maven Marketing manifesto which you can download for free.

Disclosure - I am an affiliate for the Maven Marketing program and if you buy through my link, I will be paid a commission. I bought Maven Marketing when it was first released. 

Putting Oomph Into Your Emails - Email Persuasion Formula

As soon as I saw this product from Rich Schefren's coaching firm Strategic Profits, I thought that it sounded excellent, a strong offer and great value if you want to put oomph in your email marketing.

Email Persuasion Formula

Emails are an excellent way to keep in regular contact with your customers and prospective customers provided they keep reading and acting.

But that can be a problem and that's why Email Persuasion Formula can be so useful.

For more details see Email Persuasion Formula on my relatively new Rich Schefren blog. Rich used to be regularly featured on this Business Coaching blog as he built his stellar reputation as the business coach to the Internet marketing gurus.

I was looking at my email statistics earlier with open rates ranging from 62% down to 11%. Assuming that there wasn't a delivery problem, it shows the power of a strong subject line and preconditioning by sending out some good emails before.

Email Persuasion Formula Reviews

Straight after the webinar, Strategic Profits created a blog to capture the thoughts of those who attended. Very impressive - see the Strategic Profits blog.

Disclosure - I am an affiliate for Strategic Profits and if you buy after clicking through my link, I will be paid a commission.

Business Problems: Diagnosing What Is Wrong

Business problems can stop you having the successful business you want for yourself, your family and for your employees.

The symptoms of the problem are usually very clear - one or more of:

• Few customers
   
  
• Low prices
   
  
• Losing money
   
  
• Unhappy workforce
   
  
• Frustrated entrepreneur

But can you fix the symptoms or do you need to fix the underlying problem?

It is much more effective to diagnose the business problem or the problems that are causing the visible symptoms? While the symptoms are obvious, the cause is often not so obvious.

This is why I love the cover of The Final Chapter by Rich Schefren.

 

Rich Schefren Formula For Success

Success equals

• Vision +
   
• Strengths +
   
• Passions +
   
  
• Resources +
   
  
• Alliance Partners +
   
  
• Powerful Tactics +
   
  
• Action Plan  

Put simply:

• You need to know where you are going
   
  
• You need to be playing to your strengths
   
  
• You need to have the passion to push through the difficult times with real commitment
   
  
• You need to have the resources - money, equipment and people - to do what you need to do
   
  
• You need to recognise that you are stronger working with partners than trying to do it on your own, to help you market and deliver your products and services
   
  
• You need to use powerful tactics to deliver your strategy for achieving your vision
   
  
• You need to coordinate everything happening with an action plan to make sure that everything that needs to happen does happen.

This makes a lot of sense to me and I find that it makes a great diagnosis tool.

Rich Schefren doesn't just give you the formula for business success but he gives you a business problem symptom sorter which is a very useful problem diagnostic tool.

Working Back From Symptom To Problem

If any of these success factors are missing, then business becomes more difficult because the missing element causes business problems.

The genius of the diagram is that it allows you to work back from the symptom to the problem so that you can see what is potentially missing.

Take a look at these business problems

• Confusion - you're not sure where the business is going or what you should be doing - this indicates that the key problem is that Vision is missing from your business. When you clarify your vision, the confusion will disappear.
   
  
• Anxiety - you are finding it very stressful working in your business and you are not getting the enjoyment you should - disappointing results and the clear evidence of an undiagnosed business problem will cause stress but it will be made worse if you are not playing to your strengths. Doing things that you are not good at causes difficulties and problems while things are easy when you work in your areas of strength.
   
  
• Unmotivated - you have a direction but the problem is, it doesn't stir you into action - this is because passion is missing. You have chosen a business or a vision which you thought would make you money but it doesn't excite you. If you can find the passion, for what the business does for you, your family or your customers, you will feel re-energised.
   
  
• Frustration - things are not happening as fast as you want or as well as you want. This can often be traced back to the problem that you and the business lack resources - perhaps it's money or you are trying to use unsuitable equipment or to get the wrong people who don't have the skills and aptitudes necessary to do the work.
   
  
• Limited Success - things are OK but the problem is you never seem to get to take-off speed and build the business you know you could. This is probably because you haven't established strong relationships with people and businesses who can help you while also gaining from your success.
   
  
• Sluggish Results - again things are OK but performance should be better. You have the partners in place but still things aren't happening because the underlying business problem is that you lack powerful tactics. You have opportunities to sell and upsell but you fail to take them.
   
  
• False Starts - things start off well but then problems start happening and you lose control. In this situation, you will find that better action plans, showing what will be done, when and by whom will lead to more concerted effort and longer lasting success.

Using The Business Problem Diagnosis

I like this problem analysis because it can work back from the symptom when so many business health checks dive straight into what is happening in the business.

Did you find yourself thinking that you suffer from more than one symptom of business problems?

That's what I have found when I have used these ideas with businesses that are not performing as well as their owners would like and often the entrepreneur will agree that things can be improved.

You can get a copy of the Final Chapter and a few other resources from Rich Schefren if you sign up at the Profit Vault. They are written to help Internet entrepreneurs and to promote an Internet coaching program called the Business Growth System

Solving these problems are important elements of my own Eight Pillars of Business Prosperity coaching model.

What Do You Think?

Has this analysis of business problems given you new insights and "Aha" moments?

If so I encourage you to leave a comment to share your thoughts and experiences.

Disclosure - I am an affiliate for Rich Schefren and Strategic Profits and if you click through from my link and then buy, I will be paid a commission.

Your Constraints Limit Your Success

I'll say it again "Your constraints limit your success".

If it sounds presumptive that I think you have constraints then I am sorry but unless you have unlimited success in everything you do, something or some things are holding you back.

Perhaps I should be asking if you have feel you are achieving everything you are capable of achieving and whether you get frustrated when things don't work out as well as you hoped.

There's a high priced fancy coaching program from one of my mentors Rich Schefren that is being released today (June 11th 2009).

It is probably not for you and there are plenty of reasons not to buy - not least the price - but what if you could unblock whatever it is that is holding you back.

What if you could take a step at releasing some of the potential that is already inside you.

Is it worth making a little time to read a free report which will explain more about constraints and how the work away, stopping you achieving what you want?

If so, download the Uncertainty Syndrome / Entrepreneurial Emergency - it has two names and look past the Internet marketing focus. Most of it will still make sense and should turn on a few light switches in your mind.

Anyone who is considering investing will find more details on my Rich Schefren blog under Guided Profit System.

Disclosure - I am an affiliate for Rich Schefren and Strategic Profits. If you buy after clicking through from one of my links, I will be paid a commission.

League of Extraordinary Minds - Free

The League of Extraordinary Minds is a huge success with more than 27,000 entrepreneurs joining in the first four days.

Why?

The League Of Extraordinary Minds is a fascinating idea for giving the ambitious entrepreneur, business owner or manager lots of FREE power-packed, business building information. 

Join the League of Extraordinary Minds - affiliate link

If you want to get this information in the most convenient way, there is a low priced upsell which is stuffed with excellent League of Extraordinary Minds bonuses including some top quality Jay Abraham goodies.

If you say NO to the upsell offer, you still have the chance to hear the best ideas of 54 of the top business experts in the world without spending a penny and without any commitment.

League Of Extraordinary Minds (affiliate link)   

Original League Of Extraordinary Minds Blog (written back in May 2009)

Rich Schefren and Strategic Profits have joined forces with Jay Abraham and will be launching a program called "The League of Extraordinary Minds".

I don't have many details about The League of Extraordinary Minds. You can't buy anything yet but the pre-launch with the free content is expected to start in mid October 2009.

Jay and Rich have been able to negotiate and bring on board for the League of Extraordinary Minds program (affiliate link) some incredible business minds.

Some of them you have probably heard of, people like;

• Steven Covey

• Michael Gerber
  

• Dan Ariely

• Jack Trout

• Jay Conrad Levinson

• Gary Vaynerchuk,

• Robert Cialdini
  

• Brad Smart

• Lou Adler

• Neil Fiore

• Brian Tracy

• Fran Tarkenton

• Paul Zan Pilzer

• Plus many more in the 50+ great minds on the team.

I also found the original design brief for the League of Extraordinary Minds Logo and that says

"Two of the biggest names in marketing, Jay Abraham + Rich Schefren are hosting a series with the most powerful (and impressive) collection of world-famous experts to help entrepreneurs tackle their biggest, most immediate and important business challenges, issues, problems and opportunities."

When I started my blog, I wanted to bring you my own business development ideas together with the thoughts of the people who have most influenced me - the people I called the Business Development Superstars.

There were eight of them at the beginning - five of the original eight are included in The League of Extraordinary Minds - Jay Abraham, Rich Schefren, Jay Conrad Levinson, Michael Gerber and Brian Tracy.

It is no surprise that I am intrigued to know more about The League of Extraordinary Minds.

I will be bringing you more news about the League of Extraordinary Minds when I get it through a series of blogs probably all linking back to this first original blog.

Join The League Of Extraordinary Minds

When I announced the League of Extraordinary Minds, I was fascinated by the idea of bringing all these experts together but I never imagined that the offer would be free.

If you are an entrepreneur or owner of a small business who wants to increase profits, then this offer is a must try.

You have nothing to lose and everything to gain.

You join the League and gain access to the web broadcasts by submitting your name and email. No commitment and no credit card unless you want the premium pack stuffed full of bonuses.

Click over to the League of Extraordinary Minds (affiliate link)

Disclosure - I am an affiliate for the League of Extraordinary Minds and if you click through from my link and then buy, I will earn a commission. I was lucky enough to be given free access to the League of Extraordinary Minds mp3s and bonuses so that I could review them for you.

Bonus For Taking The League of Extraordinary Minds Upsell

If you join the League Of Extraordinary Minds through my affiliate link and take the upsell offer for mp3s etc which is packed with goodies from Jay Abraham, Rich Schefren and others I will give you free access to the business reports I reserve for my clients.

I have published some on this blog and if you are on my email list and you have seen Marketing Secrets for Small Business and How To Win Profitable Customers you will know just how good they are.

Here are a few I have made publicly available.

Getting PR For Your Business

Scientific Advertising by Claude Hopkins - This become has been a major influence on Jay Abraham

Attitudes & Behaviours That Create Small Business Success

This is a small sample of what you will receive if you accept the upsell offer after clicking through to the League Of Extraordinary Minds from my affiliate link.

To claim your free bonus reports, email me the receipt to paul@plancs.co.uk and I will check that you have registered through my link, and if so, I will then send you access to all the reports.

Why I am doing this?

First I am convinced that the League Of Extraordinary Minds is going to be a huge help to owners of small businesses and ambitious managers.

Second I want to encourage you to take the upsell offer because that's how I think you will get the most out of The League Of Extraordinary Minds.

There are some terrific bonuses from Jay Abraham in particular and I don't want you to miss out. This really is a bumper offer.

Third I earn a commission on each sale through my link. I see this as a win for you and a win for me. If you are not happy and you don't think you have got your money's worth, just ask for a refund.

Guided Profit System Coaching Rich Schefren

Before the launch of the Guided Profit System, Rich Schefren revealed in the excellent Uncertainty Syndrome report that your constraints are likely to be holding back the performance of your business much more than your potential.

That's right - by easing your main constraint and finding a solution, you can create a major improvement in your performance because the potential is already within you.

Download the Uncertainty Syndrome (affiliate link) from Rich Schefren or see my Uncertainty Syndrome summary review.

Guided Profit System Coaching

Rich Schefren is promising an intensive 30 day coaching experience with him to help you to identify and relieve your biggest constraints and therefore power your way to big profits.

This will be a very elusive program and is probably not for anyone except those who are determined to succeed with an Online business.

At this stage, Guided Profit System (on my Online Profits blog) shows all I know but it is released on Tuesday 23rd September 2008 or you can find the latest about the Guided Profit System launch and subsequent reaction to it at the Strategic Profits blog (affiliate link)

How To Run A Mastermind Group

I have just been watching Rich Schefren on his live screen feed 24 hour marathon. I logged in after the 23 hour mark and I am amazed at Rich's mental stamina because he is still thinking and talking very clearly.

While I was watching he gave advice on how to run a mastermind group so this is what Rich Schefren said based on his experience of attending three brands of formal masterminding.

Size of group: Best to have about six to eight people in the group to bring in plenty of ideas to the mastermind group  but not too many to make the process  overwhelming.

Process: Divide the meeting into four segments of say 15 minutes each.

1. The person seeking advice describes the process in as much detail as they can.
    
   
2. The other mastermind group members ask their questions to find out more detail and to increase their understanding of the problem.
    
   
3. Now that they are fully informed and understand, the mastermind group offer up suggestions and ideas to solve the problem.
    
   
4. In the final segment, the person with the problem picks out the best ideas and makes a commitment to take certain action between this meeting and the next meeting. 
   

Good advice from Rich Schefren on the running of the mastermind group and he made the important point that the group will hold the member accountable and that it is unacceptable to fail to implement and effectively waste the time of the group.

Interestingly the follow up question was about the people Rich Schefren turns to for advice and he nominated the following:

Mentors - Jay Abraham, Clayton Makepeace and Michael Masterson

Peers - Jeff Walker, Frank Kern and Mike Filsaime

I thought that this TV video stream was a bit of a gimmick when I first heard the idea but now there are 1069 viewers watching.

Uncertainty Syndrome Entrepreneurial Emergency Schefren

At last I have been given permission to bring you news of Rich Schefren's new free report "The Uncertainty Syndrome".

The Uncertainty Syndrome is scheduled to be released on Wednesday September 17th at noon EST (so that will be 5:00pm UK time).

If you have been following the teleseminar (affiliate link) and the millionaire case studies (affiliate link)

What To Expect From The Uncertainty Syndrome

This is an extract from the email swipe copy for The Uncertainty Syndrome.

"Inside, Rich gets down to the nitty gritty about what's holding you back from success and how you can easily overcome those constraints to build a wildly profitable business."

Sign up to receive The Uncertainty Syndrome (affiliate link)

I haven't read it yet but the other reports published by Rich Schefren and Strategic Profits have all been important reads which generously reward your time and effort in reading them.

The buzz is growing on The Uncertainty Syndrome is growing and people have loved the teleseminar when each Internet marketing guru revealed the constraint that had been holding them back.

Reserve your place to get the new free report - The Uncertainty Syndrome.

I'm told that there is a special bonus for those who download it in the first 24 hours although I don't know what it will be.

The Uncertainty Syndrome Is Here

Following the recent problems the Internet gurus have had with launch deadlines I thought I'd give Strategic Profit a test but it is here on time.

Early Impressions of The Uncertainty Syndrome

I am going to try to read, review and write at the same time so this multi-tasking will be quite a challenge.

The first surprise is that when you download the report, the file is called The Entrepreneurial Emergency and is written to answer:

Why entrepreneurs in a frantic search for quick profits and fast results are confusing:

• stress with success
   
  
• adrenaline with purpose
   
  
• effort with effectiveness
   
  
• potential with profits

and the one thing that'll finally make your earnings exceed your effort.

The second surprise is that this has turned into a sixty page report including the front cover when it was only yesterday that Rich twittered that he had reduced it from 340 pages to 40 pages.

The Contents of The Entrepreneurial Emergency

The report (these name changes are playing havoc with my desire to optimise this page for search engines so please excuse me as I switch) starts with a three page introduction by Jay Abraham emphasising that Rich Schefren is the only online guru Jay pays close attention to.

As Jay says "The whole meaning of life is to get maximum leverage, the greatest return on investment possible for every hour you work, for every ounce of energy you expend and for every dollar you invest in your business." (page 2)

The key theme of the Uncertainty Syndrome is that entrepreneurial success is not so much about increasing your potential as eliminating your constraints.

The Online Entrepreneurs Lament: Paying Too High A Price For Success That Never Comes

Rich asks "does your current level of success equal your potential?" and if not, if you only achieve a small fraction of what you could then this report and its focus on constraints is an important document for you to read, study and then act upon.

The report reveals that Rich is going to open a special coaching program which he calls the Guided Profit System. Come on, you knew there was going to be something to buy following the report.

"The average entrepreneur is working 14 weeks longer each year than in 1969!" That's what the Uncertainty Syndrome says and I can believe it. by my very rough calculations (14 weeks on a working year of 45 weeks after holidays and illness) that is an extra 2.5 hours every day.

Uncertainty Syndrome (affiliate link)

It's crazy when you stop and reflect how computers and modern technology are supposed to have made us more efficient and able to do far more things far faster.

As Rich says in the report "Life is what passes you by when you're busy doing things that don't matter growing your business." (page 9)

Rich Schefren then goes on to talk about leisure phobia where you just can't switch off and relax properly.

The Key Message In The Uncertainty Syndrome

"Only the potential of your business is determined by your talents, knowledge, commitment and the amount of time and effort you spend trying to grow it. The actual success of your business is determined by your constraints."

Rich Schefren then turns on the human potential movement for selling a fortune of books, course and other programs to help you to increase your potential when the focus should be on relieving constraints.

Not sure I agree there Rich since I had a tagline that said "Release your hidden potential" and my Eight Pillars of Business Prosperity coaching program is focused on what is holding the business back.

Theory of Constraints

Rich Schefren knows that he is pulling on an existing body of work by Dr. Eliyahu M. Goldratt but it is always useful to have a refresher on this essential topic.

Rich also makes the point that your constraints are often not where you think they are because you don't feel the pain of the bottleneck at the constraint but elsewhere in the process.

In manufacturing which was my background, it used to be pretty easy to spot the constraint. It was the operation where the work in progress built up and  whenever you had a purge and worked huge amounts of overtime, a few days later back came the piles of work in progress that cluttered up the factory.

See this article to learn more about the Theory of Constraints which also includes three videos on this essential subject.

Internet Marketing Constraints In The Uncertainty Syndrome

How you think makes a difference and Rich quotes Frank Kern's desire to have a continuity program but he couldn't find a suitable membership site. Then he realised that he didn't need a membership site if he just posted the monthly stuff out. problem solved although in an unusual way for an Internet marketing guru.

Then Rich Schefren looks at whether lack of traffic to your website is your major constraint when if you have a great product and a great converting sales page, affiliates will eagerly sign up and send you plenty of traffic.

The constraint is often your mindset. A misplaced belief that you accept. What the NLP coaches would call a self limiting belief.

Seven Silver Bullets In The Uncertainty Syndrome

This is a quick summary so each will start with the constraint and then the silver bullet:

1. The belief that mistakes must be avoided at all costs - do it wrong fast, action creates clarity.
    
   
2. Flying blind until it's too late - fast & frequent intelligence
    
   
3. Linear thinking - learn to view your business as one large system
    
   
4. An inefficient work style severely limits your productivity- use these ingenious time-savers to instantly double your outputs and profit.
    
   
5. Alone in a networked world - create a worldwide personal network of A list players who'll help you solve any problem fast.
    
   
6. Outdated one-way marketing tactics - embrace the awesome power of social psychology marketing.
    
   
7. Buyer bottleneck in your sales process - rip the lid off your buyer's constraints.

I haven't had time to assimilate everything in the Uncertainty Syndrome report yet and behind these silver bullets is where the real meat of the report lies.

I have made this comment before about Rich Schefren's work but often his advice is just as relevant and just as powerful to off line small business entrepreneurs. Just skip over anything that looks particularly Internet technical but otherwise this Uncertainty Syndrome report is highly recommended and you should grab it while you have the chance.

Rich Schefren does take his blockbusting free reports offline without any warning.

Uncertainty Syndrome - affiliate link

Want To Know More?

Rich Schefren is answering questions live for 24 hours on a live feed.

Rich Schefren live - affiliate link

Signing Up For The Report

Rich Schefren is using tell a friend scripts with bonuses attached. Personally I'm never that keen recommending something I haven't experienced but I promise, the report is excellent.

Launching The Guided Profit System

The Uncertainty Syndrome gives great free information but Rich Schefren is a very successful Internet marketer so its main purpose is to promote a new coaching program - the Guided Profit System.

Internet Business Manifesto Update

Rich Schefren's new report is coming soon. I know what it's called but I've been sworn to secrecy but in an interesting twist to promote the new report, Rich Schefren is going back to his first - the famous Internet Business Manifesto which really put Rich Schefren on the map.

Sounds contrary doesn't it in a kind of "Back To the Future" way.

But incredibly the Internet Business Manifesto is now two years old and two years is a long time in such a fast moving business as Internet marketing.

The End Of Strategic Profits?

Does this mean that having learnt to be strategic instead of opportunistic (the key message from the Internet Business Manifesto), Rich is going to turn it all around again.

Mmm. Maybe? Probably not.

I don't see the name change from Strategic Profits to Opportunistic Profits coming too soon but on target, on vision opportunities do have to be seized and seized quickly.

Almost literally blink and you missed it.

Internet Business Manifesto Update Teleseminar

Next Monday, September 8th 2008, Rich is hosting a teleseminar to update you on the Internet Business Manifesto and he's inviting along some of his big name Internet marketing friends.

Hey Rich, you forgot to put what time the call is.

Reserve your place now (affiliate link)

Enrol and you get a copy of the Internet Business Manifesto to read anyway and I still think the content is top notch.

Rich Schefren Profit Vault

Get on the call but even better is what's in the Profit Vault (affiliate link). This really is a great free resource and you get the Internet Business Manifesto and the next two reports as well - The Missing Chapter and The Final Chapter plus three videos.

I'll save you the standard affiliate blurb and just give you a warning.

Attend The Teleseminar Or Miss Out?

I said I didn't think Rich Schefren will release this as a recording to listen to at your convenience but I was wrong.

To hear the recording, you do have to sign up to the call. Nice and simple now and it doesn't matter about inconvenient call times.

I've signed up but I've because I've been conditioned to listen when Rich Schefren speaks because he keeps telling me about things I need to know. Sometimes it is vague concepts that I've had running through my brain but never crystallised. Other times it is things that I hadn't thought about at all.

Sign up to the Rich Schefren teleseminar. (affiliate link)

Internet Business Manifesto Update

I didn't make the call but if you sign up, you can gain access to a replay and if you tell a couple of friends, you can have the mp3 and the transcript.

Effectively this is a conversation between Rich and his various guru clients in turn as Rich asks them what their biggest constraint was since under theory of constraint logic, your bottleneck  dictates the speed of your progress.

I take this approach with my Eight Pillars of Business Prosperity as well although I do need to work on the mathematics of my model since I was coming up with enormous potential for improvement numbers.

The call was interesting and has generated a lot of responses and  praise of the Strategic Profits blog but I didn't find it particularly illuminating.

It is nice to hear that big name gurus were where I and possibly you are before they made their millions but there was little in the call that contradicted the original Internet Business Manifesto.

This is how Rich has summarised the key takeaways from the call on his latest blog

"Stated more clearly, you get the fact that:

• my guru clients have struggled with the same stumbling blocks you now need to overcome...
   
• your mindset matters and getting the right mentor is critical to side-stepping the land mines in your path
   
• fast growth involves identifying and eliminating the one core constraint currently holding both you and your biz back...
   
• your strengths determine your potential, but your constraint determines your level of success...
   
  
• most entrepreneurs spend the majority of their time achieving false-efficencies which have little impact on your success..."

Internet Business Manifesto Update (affiliate link)

Rich Schefren is certainly returning to his Internet business coaching roots and it will be interesting to read the new report but I have a problem.

I think the Internet Business Manifesto, The Missing Chapter and the Final Chapter together with the Business Growth Coaching System are excellent. Not many laughs or lighter moments I'll grant you because Rich Schefren delivers the goods in a very intensive schedule.

The New Report ... Coming Soon

Not long to wait now.

My insider information says September 17th but I can't tell you the name yet. 

Millionaire Case Studies

Following the success of the update teleseminar and people are raving about it, the next move in the process is a set of three millionaire case studies of Jim Edwards, Mike Filsaime and Hans and Dani Johnson which goes into the issues but this time deeply.

Millionaire Case Studies (affiliate link) - Free to listen to but you have to tell a couple of friends again to get the downloadable mp3 and transcript. My problem is that Rich has trained me to listen with Faster Audio so I need the mp3's.
   

Rich Schefren & Robert Cialdini

Internet marketer and business coach Rich Schefren is gearing up to launching another of his ground breaking reports in the next few weeks and he is promising to deliver a "boatload of highly valuable (and totally FREE) content that you won’t want to miss" on the Strategic Profits blog.

He's done it before so it is definitely worth signing up to his RSS feed so you get to hear about it or joining his email list. It is so much easier than trying to remember to click over to his blog from your list of bookmarks and favourites.

Robert Cialdini Interview

Anyway to start the process Rich Schefren has the pleasure to interview Dr Robert Cialdini and he has posted the mp3 recording for free downloading on his blog (affiliate link).

If you are not familiar with the name, Robert Cialdini is the world's foremost expert on influence and persuasion. He wrote the classic book “Influence: The Psychology Of Persuasion”.

Now he has a new book “Yes!: 50 Scientifically Proven Ways to Be Persuasive” and this is the focus of the interview with Rich Schefren.

Influence and persuasion are at the centre of sales and marketing since the very purpose is to encourage the prospective customer to respond to the call to action. The importance of persuasion doesn't stop there since it is also at the basis of managing people.

For your convenience I have added the download to this audio recording (hope that's OK RIch).

Rich Schefren Interviews Robert Cialdini

David Meerman Scott

Next on Rich's list of interviewees is the author of “The New Rules Of Marketing And PR”,   David Meerman Scott.

David is someone who's name I keep hearing but until today, I'd never taken the time to hear his message. It's that old problem Rich Schefren has talked about before - limited attention and time that has held me back.

What's included in the interview

• How does PR fit into today’s latest marketing techniques?
   
  
• How do you distinguish between what to give away for free and what to hold close to the chest?
   
• Are requiring opt-ins a master stroke…or a major mistake? 

While I recommend that you read Rich's blog (affiliate link) regularly I have added the direct download link below.

Rich Schefren interviews David Meerman Smith

What Do You Really Know About Business?

A new video of Rich has been released.

And a cheesy promotion for the release of his new reports - due September 8th 2008.

Latest Video from Strategic Profits

This is Rich Schefren speaking at the recent Stompernet event.

Good to see Rich also turn his attention to the buying process which is the true marketing approach to understanding your customers and prospects.

If you watch the video, you will see that Rich is returning to general business development skills and coaching rather than more specialised areas like the Attention Age Doctrine.

You can read Rich's blog post and see the speculation from other people at the new rules (affiliate link).