Permission marketing is a phrase created by Seth Godin in the mid nineties to capture the change in approach needed to succeed with increasingly savvy and time-pressurised customers and consumers in the Internet age.
Permission marketing contrasts with interruption marketing.
The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin
Book Review - 4 Stars
"The Guerrilla Marketing Handbook" by Jay Levinson and Seth Godin is a very practical marketing book packed with good advice on using marketing tools.
It is very different from the main "Guerrilla Marketing" book now in its 4th edition (see my 5 star review of this outstanding book) aimed at small businesses who don't have big marketing budgets to waste.