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In this blog, I provide a lot of marketing tips for a home based business although many apply for every small business.
Last Friday the phone rang.
"Paul I am trying to expand my home based business providing office services. I've spent a lot of money on Yellow Pages adverts but the telephone isn't ringing. What can I do to market my business? Do you have any marketing tips for me?"
In this blog I will explain how to prepare for the Dragon's Den.
Dragons' Den is a TV show in the UK where entrepreneurs and inventors pitch their ideas to five multi-millionaires who will choose whether to invest in the business opportunity, and if they do decide to invest, how big a share they want.
The show has proven to be very popular although the ideas and the performances of the entrepreneurs have varied from excellent to woeful.
Michael Gerber's "The E Myth Revisited: Why Most Small Businesses Don't Work And What To Do About It" is one of the most profound and far-reaching of books aimed at the small business owner and entrepreneur.
I make sure that my small business clients are aware of the E Myth book. I've even given clients and prospects a copy if I think that they will read it because it really can change your life.