One of the most effective ways to get your prospective customers to listen to your message is to put it in the form of a story.
Every since the dawn of mankind, humans are wired to be curious, even intrigued, about stories.
We get hooked.
We want to know what happens next.
Even more, we want to know what happens at the end.
Marketers and copywriters can use this idea of packaging a marketing message in a story and regularly do.
You'll see sales letters that tell one or more stories.
TV commercials are too short to usually tell a story, (this Google advertisement is an exception and tells a story in an intriguing way). Instead, they can be designed to tell a story over a series of commercials. The romance in the Gold Blend coffee advertisements is an example that ran in the UK.