My mind is increasingly focused on the issues faces businesses in tough times, whether there will be a recession and in particular if any recession will see an increase in the demand for business turnaround specialists and turnaround coaching services.
A Generation Since The Last Recession
In my working life I have had to confront two recessions:
The lead article in The Daily Telegraph on Saturday was "Austerity Britain: Families Cut Out Luxuries" and this has made me think about how the talk of the prospects of a recession is changing customer demand.
I am going to look at the effects of a possible recessions and its impact of customers and their purchasing but first I want to explain my take on what is happening in the UK as this colours my later comments.
The Guerrilla Marketing Main Event starts on 8 April 2008 to help you to recession proof your business as it is subtitled "Guerrilla Marketing During Tough Times."
Details of Guerrilla Marketing Main Event
This is an eight week program featuring Jay Conrad Levinson (Father of Guerrilla Marketing), Mitch Meyerson (author of eight books and founder of the Guerrilla Marketing Coach Certification program) and six world class Certified Guerrilla Marketing Coaches.
The Beer Game was first developed (by Jay Forrester) at the Massachusetts Institute of Technology in the nineteen sixties. It is a simulation I have used in workshops to show that by making rational decisions, we can become victims of the system we are trapped in.
The beer game works along similar ideas to chaos theory where a butterfly flapping its wings may cause a tornado somewhere else:
I am delighted to bring you a scoop, a new article from Rob Warlow of Small Business Success which looks at raising finance in tough times and a recession.
How To Get Your Small Business Loan in Tough Times
With the continuing talk of a global credit crunch many small business owners have been wondering if and when it could hit them and how it could affect their plans for the future. Whilst small businesses are generally immune from any direct fallout, the sort of nervousness seen in the market place can indirectly affect even the smallest of businesses.