Paul Simister's Business Coaching Blog

Mafia Offers You Can't Refuse

The idea that an offer you can't refuse can be called a Mafia Offer came from The Godfather film.

Marlon Brando says the words at the end of this clip.

USP Articles

The abbreviation USP means slightly different words in America and the UK.

In America, USP stands for unique selling proposition.

In the UK, USP stands for unique selling point.

The concept behind the phrases is the same.

To succeed, businesses need to be differentiated away from their competitors. Since I write the DifferentiateYourBusiness.co.uk blog, I clearly believe in this idea.

The idea of the USP is that each advertisement or marketing piece needs to explain this difference.

USP Articles

Famous USP & Advertising Slogan Examples

Having written about USP (Unique Selling Proposition or Unique Selling Point), Customer Valuation Proposition, Emotional Value Proposition, Customer Value Proposition, Irresistible Offers and advertising slogans recently, I thought it would be useful to put together a list of famous USPs and great advertising slogans.

There Are Different Definitions Of USP

Depending on what definition for USP you use, these will fit into different categories and some will cross definitions and some won't.

Rather than being precious about what I think is a Unique Selling Proposition and what I think is more of an advertising slogan, I thought I would just list the famous USPs, slogans etc and let you see which forms a basis for you to model and adapt.

Customer Value Proposition: Is It The Same As The USP?

Is the customer value proposition (CVP) just a new (and posher) way of saying unique selling proposition (USP) or is it something different?

There does seem some confusion on the Internet but for me they are different but connected concepts but before I explain how I see the customer value proposition and the USP fit together let's have a quick look at definitions.

Emotional Selling Proposition - Does The ESP Replace The USP?

Is the Emotional Selling Proposition ready to replace the Unique Selling Proposition (USP)?

In Successful Selling Made Simple I gave a link to an excellent one page summary of the selling process from UK sales expert Sean McPheat.

"This included the idea that USPs are great but ESPs are even better" 

Misconceptions About The USP Concept

I teach clients the importance of being differentiated from their competitors and how to communicate these areas of differentiation so that customers and prospective customers understand. (I write another blog called DifferentiateYourBusiness.co.uk)

Marketing Mistake 2 Not Having A USP

The second mistake from the 8 Marketing Mistakes is...

Failing to Develop a Unique Selling Proposition (USP)

What offer do you make to your target customers that makes your business (or product) special and unique?

Do your customers have a compelling reason to come to you and only you because they know that you can meet their particular needs so much better than anybody else?

If not, your product or service risks being treated as a commodity.