Depending on what definition for USP you use, these will fit into different categories and some will cross definitions and some won't.
Rather than being precious about what I think is a Unique Selling Proposition and what I think is more of an advertising slogan, I thought I would just list the famous USPs, slogans etc and let you see which forms a basis for you to model and adapt.
Is the customer value proposition (CVP) just a new (and posher) way of saying unique selling proposition (USP) or is it something different?
There does seem some confusion on the Internet but for me they are different but connected concepts but before I explain how I see the customer value proposition and the USP fit together let's have a quick look at definitions.
"This included the idea that USPs are great but ESPs are even better"
Misconceptions About The USP Concept
I teach clients the importance of being differentiated from their competitors and how to communicate these areas of differentiation so that customers and prospective customers understand. (I write another blog called DifferentiateYourBusiness.co.uk)