Like it or not, if you own a business you have to be a sales person.
You have to sell your products and services to potential customers and clients.
You have to sell your ideas and instructions to your team.
And you have to sell the advantages of working with your business to suppliers, bankers and other stakeholders who you depend on.
Yes you have to be a sales person and the better the sales person you are, the more successful you will be.
I believe you have to have a sales system – a sales training system – to really master your ability to influence others in a way that’s good for them and good for you.